Rather like the sandwich toaster we bought for our son 10 years ago that had a button in the release catch that played a sound.
(I think it said "Don't do that! Don't do that! Don't do that!" and was supposed to sound like a pig)
Nothing like encouraging children to touch hot things!
A lamp bulb, even a 12 volt one, can get very hot too.
The following message seems to have been added to the product description after the last three not very positive reviews (I wonder who RW is?)
The Teddy Bear Lamp is not a toy. Keep out of reach of children.