Short answer - because it doesn't work.
Longer answer - because chemical creams and potions will always follow the line of least resistance. In a traditional brick wall with lime mortar bonding, that line is likely to be the mortar course.
In a rubble stone wall, with irregular bonds and an indeterminate core, full of a mix of impermeable stone and voids, there's no way of telling which way the gel/cream/liquid will go. It's a safe bet, however, that it will follow any existing void before it seeps into mortar or any less permeable material.
Thus, from experience, I've seen expensive silicone material pumped into a wall only to gush out of some loose pointing 10 inches away, and failing completely to pervade the mortar.
Needless to say, the chemicals can't soak into impervious stone, so they're best when used in mortar courses. The trouble is, maybe 80 per cent of firms who offer such treatment drill holes in the stone rather than the mortar (because it's easier, looks neater and is more likely to impress the customer). As a result the treatment is completely wasted.
There are some companies who will offer a limited guarantee on chemical DPCs in stone. Such guarantees will insist that a full cementitious plastering technique is also used, and it is that rather than the DPC which keeps the damp at bay (temporarily).
Believe me, chemical DPCs in stone don't work.
Thank you. That makes sense. It could also be why the cottage I live in has had it done twice! Before I moved in - there are two Damp Proof guarantees. Some mould has appeared on the walls recently. Would this be damp or condensation do you think?
If mould is appearing it means the wall surface is damp but that can be caused by either condensation, damp in the wall or both.
My immediate "cure" would be to increase the ventilation to the mouldy area to reduce the damp.
Then I would ensure that the soil outside is well below the interior floor level and that all water pipes, guttering and drains are not leaking into the property.
however, once mould is present it is quite difficult to prevent it's recurrence because the mould spores lie dormant until damp again and then burst into life.
Ordinary household bleach is quite good at killing mould spores, but even better is a dairy disinfectant like Deosan or a similar hypochlorate-based compound. Some farm shops won't sell it to 'civilians' but you could always try buttering up your local dairy farmer!
The effectiveness of chemical DPC's depends wholly on the property's structure. As Gervase has said, silicone and the like follows a path of least resistance and, as stonework is irregular, it's nigh on impossible to create an effective barrier.
Incidentally, while DPC's of this type in stone are a "waste of time", in any cob structure they can be catastrophically damaging. Don't do it under any circumstances.